Ever flipped a bottle and saw "fragrance" with zero explanation? That's not transparency. That's marketing.

You're standing in the cleaning aisle, trying to make the "healthier" choice for your family. You pick up that bottle with the pretty green label promising "natural" and "plant-based" goodness. But when you flip it over, here's what you see:"Fragrance"That's it. One word covering potentially dozens of undisclosed chemicals.

The Dirty Truth About "Clean" Household Cleaner Labels

Here's what the non-toxic cleaning industry doesn't want you to know: that single word "fragrance" can legally hide up to 3,000 different chemical compounds in household cleaners. No disclosure required. No explanation needed. Just trust us, they say.But here's the thing – you shouldn't have to trust blindly when it comes to what you're spraying around your kids, your pets, and yourself.The problem isn't just fragrance ingredients in cleaners. It's the entire culture of ingredient secrecy that's taken over the "plant-based cleaning" market. Companies slap buzzwords like "non-toxic household cleaners" and "eco-friendly surface cleaners" on their labels while keeping you completely in the dark about what's actually inside.

This isn't transparency. This is marketing theater.

Why Ingredient Transparency Matters in Non-Toxic Cleaners

The household cleaning industry has gotten comfortable with vague labeling because, frankly, they can get away with it. Unlike food or cosmetics, surface cleaners face minimal ingredient disclosure requirements. Companies can hide behind "proprietary formulas" and "trade secrets" while you're left guessing whether that "natural cleaning product" is actually safe for your family.

Even worse? Some brands that market themselves as "clean household products" are just as guilty of ingredient hiding as conventional cleaners. They've learned that slapping "plant-based" on a label sells products, regardless of what's actually inside.

What Full Ingredient Disclosure Looks Like in Cleaning Products

Real transparency in non-toxic cleaners isn't just listing ingredients – it's explaining what they do and why they're there. It's breaking down every single component, including what makes up that mysterious "fragrance" in household products.

When we formulated our plant-based surface cleaners, we made a commitment: if it goes in our non-toxic cleaning products, it goes on our labels. Period.

Here's what you'll find on our cleaning product packaging and website:

• Every single ingredient in our household cleaners, no matter how small the amount
• The purpose of each component in our surface cleaning formula
• Complete fragrance breakdowns (yes, we list every essential oil and plant extract in our cleaners)
• Source information for our cleaning product ingredients
• Safety data that actually makes sense for household use

No "fragrance" mystery in our non-toxic cleaners. No "proprietary blend" nonsense. Just honest, complete information about what you're bringing into your home.

The Hidden Cost of Ingredient Secrecy

When companies hide ingredients, they're not just hiding chemicals – they're hiding your right to make informed choices. Maybe you're avoiding certain allergens. Maybe you're concerned about hormone disruptors. Maybe you just want to know what you're paying for.

You deserve to know exactly what's in the products you use to clean the surfaces where your family eats, plays, and lives.

Finding Truly Transparent Non-Toxic Household Cleaners

Ready to ditch the ingredient guessing games? It starts with demanding better from the cleaning product brands you buy. Look for companies that list everything – and we mean everything – right on their household cleaner packaging.

True ingredient transparency in cleaning products isn't a marketing gimmick. It's a commitment to honesty, safety, and your right to know what you're bringing into your home.

Your family deserves surface cleaners that work without the mystery ingredients. They deserve transparency that goes beyond buzzwords and actually delivers on its promises.

Ready to experience real ingredient transparency in non-toxic cleaners? Explore our non-toxic Surface Powder Set here and see the difference complete disclosure makes. Every ingredient listed, every purpose explained, every choice yours to make.

Because when it comes to your family's health, shouldn't you know exactly what's in your household cleaning products?